Sunday, May 30, 2010

Before You Send Another Email,Consider This.Submitted by Jim Roche NJ

AS a small business owner, you're always looking for ways to close more sales and grow your business. And by now you've either adopted email marketing, or you will shortly. After all, email marketing is easy, fast, inexpensive, and, in most cases, yields the highest ROI. Which is great for you the small business owner.

However before you send another email, consider this: the majority of entrepreneurs have no idea how to use email marketing effectively. And they're losing out on thousands, even millions of dollars because of it.

You see, the truth is most small business owners will spend their time worrying about things like:

What subject lines get the best open rates?

Are there SPAM words I should avoid?

How long should my email be?

When is the best time of day to send my email? And so on

A complete list could fill the entire page. But when it comes right down to it, there is a bigger picture here that most business owners are missing. While they're busy debating subject lines, deciding how to sign their emails, and rejoicing over 1 or 2% increased response rates, other, more important issues are neglected. And that's when having never learned effective email marketing strategies, small business owners are either oblivious to the mistakes they're making, or they fight the symptoms of the problem and not the problem itself.

They believe: if open rates drop they've got to find a more responsive list or hire a copywriter to write more compelling subject lines. If no one jumps at the promotion it's because they delivered their message on the wrong day of the week. If their email messages aren't being delivered to the inbox it's time to find a new email marketing service.

Look, successful email marketing is NOT determined solely by subject lines. It cannot be achieved by just avoiding SPAM words. A defined email length will not make or break your bottom line. And long-term success has never been determined by a certain day of the week.

The majority of entrepreneurs have no idea how to use email marketing effectively.

A promotional email is sent to an existing customer-who already made the purchase at full price

A man receives an email inviting him to a Woman's Stress Management Course

A prospect signs up to be on a mailing list then doesn't hear anything from the company for 3 or 4 months

An email marketer gets more SPAM complaints than click-throughs

If you want to see real results from your email marketing efforts, then stop reading articles about the, "7 Words You Should NEVER Use in an Email." Focus on the concepts that will make a difference.

The key to creating successful, effective email marketing campaigns is tied up in 3 critical (but little known) techniques:

Tomorrow I will detail the 3 techniques you must master in order to be a successful Email marketer.

Jim Roche NJ
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